Access opens the door.
Understanding changes the view.
The value of a study trip is in the questions it opens up. We connect the people you meet, the places you see and the conversations you have to the decisions that matter to you.
Two perspectives.
More to understand.
KNOHAO was founded in Shanghai and is now based in Madrid. Our Western mindset and experience in China help us bridge differences in how people build businesses, make decisions and understand success.
In each destination, senior local partners bring experience, judgment and relationships. They help shape what the group explores and explain the context around what it sees.
- Read a business in its cultural and institutional context.
- Connect individual companies to the system around them.
- Distinguish an interesting example from a transferable lesson.
- Ask better questions about their own organization.
Every part has a purpose.
Define the questions
What should this group understand differently when it returns? We agree on the learning priorities with your faculty or leadership team before planning the route.
Build the learning sequence
We work with senior local partners to choose the places, people and perspectives that can move your questions forward. Each encounter has a purpose.
Get beneath the surface
Ask the follow-up question. Look at the business in its local context. Our partners help you understand the choices, constraints and habits behind what you see.
Make the connections
Put different observations side by side. Discuss what surprised you, what you disagree about, and what could change your own approach.
Technology changes.
Judgment still matters.
We explore AI in the context of strategy, work, demand and human behavior. Participants examine where a technology creates value, which capabilities it changes, and what remains distinctly human.
The questions in Roy Chason’s Upside Down Economics help connect frontier technology with trust, meaning, attention and adaptation. They create a common intellectual thread across very different destinations.
What would change the way you see?
Tell us about your group and the questions on your mind. We’ll start there.