Executive study trips. A world of perspective.

The world
has changed.
Your perspective?

Meet the people. See the business. Ask the question you couldn’t have asked from home.

We design learning journeys for leading business schools and executive teams, with senior local partners who help you make sense of what you see.

Born in the East. A Western mindset. Now based in Madrid.
THREE CITIES. A WIDER WORLDVIEW.SINCE 2016
Shanghai’s Pudong skyline across the Huangpu River at dusk
ShanghaiBorn in the East.
Madrid’s Gran Vía and the Metrópolis building
MadridOur base today.
The downtown Los Angeles skyline
Los AngelesAcross the Pacific.
SHANGHAIMADRIDLOS ANGELES
Madrid: Roger Schultz, CC BY 2.0. Cropped.

Our clients & collaborators

Business schools. Global institutions. Executive teams.
IESE Business School logo
IESE Business School
CEIBS logo
CEIBS
IE Business School logo
IE Business School
ESADE logo
ESADE
UC San Diego logo
UC San Diego
CUHK logo
CUHK
Schiller International University logo
Schiller International University
ICBC logo
ICBC
China Life Insurance logo
China Life Insurance
Midea logo
Midea

Esade logo: Esade Business School · CC BY-SA 4.0.

The KNOHAO difference

The visit is the start.
The insight is the point.

A company visit tells you what a business does. The right conversation reveals why it works, what makes it possible, and what it could mean for you.

Our Shanghai roots and Western mindset help us ask questions across cultures. Senior partners in each destination bring the local judgment to answer them.

OUR POINT OF VIEW01 + 02
EastShanghai roots.Experience from the inside.
WestA Western mindset.Questions across cultures.
Interpreted together.With senior local partners, wherever we go.
01

Your questions come first.

A decision to make. An assumption to test. An idea to explore. We build the learning agenda around what matters to your group.

02

Senior partners. Real context.

People who know the place help design the program, guide the conversation and explain the forces behind what you see.

03

The business and the world around it.

The factory, the platform, the street. Technology makes more sense when you understand the people, institutions and habits around it.

04

Time to think it through.

The conversation continues after the visit. Compare what you’ve heard, challenge each other and work out what travels home with you.

China, beyond the headlines

Look closer.
China changes the question.

A robot on a factory floor. An EV brand rewriting expectations. A livestream turning attention into sales. China’s story is in the connections between them.

Explore what global leaders can learn from its technology, its consumers, and the speed at which the two meet.

Explore our China study trips
Shoppers and illuminated shop signs on Nanjing Road at night in Shanghai

Where demand
takes shape.

Nanjing Road · Shanghai
A TURIN robot demonstration at the World Artificial Intelligence Conference in Shanghai in 2025

Intelligence
in action.

WAIC 2025 · Shanghai
A BYD Han L electric vehicle on display at Auto Shanghai in 2025

A different
pace of change.

Auto Shanghai 2025 · BYD Han L EV
Sunlon staff livestreaming Jinghua tea products at CIFTIS in Beijing in September 2026

New ways to discover.
New reasons to buy.

Livestream commerce · Beijing
A QUESTION TO TAKE INTO THE FIELD
What technology
makes possible.
What people
actually want.

What happens where the two meet?

01

Applied AI & robotics

From demonstrations to deployment. Examine the workflow, economics and human decisions behind automation.

02

EVs & industrial scale

Connect product development, supply chains, software and competition within one industrial system.

03

Quantum & deep tech

Separate scientific promise from commercial readiness. Ask what leaders should monitor and why.

04

Livestream commerce

Explore how creators, trust, entertainment and transactions come together in a sales channel.

05

Micro-consumption

Understand small, frequent purchases driven by identity, emotion, community and accessible indulgence.

06

Platforms & new retail

Look at how discovery, distribution, payments and physical experience reshape the customer relationship.

CUHK EMBA participants listening to an instructor during their 2024 study trip to IE Business School in Spain.
CUHK EMBA at IE Business School · Madrid, 2024.Photo: CUHK Business School
For business schools

Give the classroom
a world to work with.

Bring ideas into contact with reality. We work with faculty and program directors to design MBA, EMBA and executive education immersions with a clear academic purpose and room for discovery.

Programs for business schools
Midea Voyager participants outside Schmalz with a banner identifying their 2019 Germany and Switzerland training program.
Midea Voyager program at Schmalz · Germany, 2019.Source: Christian Schimmelpfennig
For executive teams

See something new.
Think it through together.

Step into a different market, business model or way of working. Give your leadership team the context and conversation to question its assumptions and make better-informed choices.

Corporate executive immersions
In the field

Different places.
New ways of seeing.

A closer look at international learning, through the experiences our clients share.

Rady MBA participants holding a UC San Diego sign on Shanghai’s waterfront during their March 2025 China immersion.
Photo: UC San Diego Rady School of Management
UC San Diego · Rady MBABeijing + Shanghai · 2025

A closer look at China.

AI, robotics and drug discovery at XtalPi. Cashless payments at Huifu. Conversations about doing business across borders. Rady’s China immersion connected technology and strategy with the everyday experience of a changing market.

Read Rady’s trip story
CEIBS Global EMBA participants holding a red CEIBS banner beside Milan Cathedral during their 2024 Italy module.
Photo: CEIBS · Global EMBA Italy module
CEIBS · Global EMBAMilan, Italy · 2024

Where heritage meets reinvention.

How do established brands evolve without losing what makes them distinctive? CEIBS Global EMBA participants explored that question in Italy, with company visits to Armani, Eataly and Pino Grasso Ricami linking craftsmanship, customer expectations and business strategy.

Read CEIBS’s module story
A question worth taking into the world
Upside Down Economics by Roy Chason. Cover featuring an upside-down burger and the words: When intelligence is free, meaning is the only currency.
Roy Chason · Founder, KNOHAO
The thinking behind the journeys

When intelligence
is everywhere,
what matters more?

Judgment. Trust. Attention. A reason to care.

Roy Chason’s Upside Down Economics explores what becomes valuable as AI changes the economics of work and business. We take those questions into the field, where people, companies and places can challenge the theory.

Explore the ideas behind our trips

What would change the way you see?

Tell us about your group and the questions on your mind. We’ll start there.

Let’s talk about your program